Working Group Economics

The economic analysis of Big Data will start with a problem-oriented definition of the term, exploring how, from an economic perspective, data and in particular large amounts of data were considered in the past and what special features Big Data offers.

Against this background, Big Data will be examined from different, context-specific perspectives: from business, industry and overall economic points of view.

From a BUSINESS PERSPECTIVE, the focus is on the strategic and/or operational potential of business development. This includes the potential impact of Big Data on market access and development, on internationalization efforts, on the design of organizational, value-added and production processes, on the development of required skills of employees and management, as well as on cooperation within the value chain. The investigation will also examine business models that require differentiation between Big Data as a service and Big Data in services and other market offerings. This will be based on a detailed analysis of the Big Data value chain itself.

The analysis from the INDUSTRY PERSPECTIVE is primarily intended to identify the potential of Big Data in different economic sectors and to describe possible changes in terms of convergence, cooperation and emergence of cross-industry business models.

The main purpose of the OVRERALL ANALYSIS is to discuss opportunities and risks of a real-time economics, possibilities and limitations of data-based forecasting in the economic environment, implications of data-based processes including open proprietary issues of competition and economic development, as well as Germany’s competitiveness in terms of Big Data in international comparison.

To support the investigation of these complex and varied topics of the economic perspective and prioritize outstanding issues, a group of experts is currently being set up which will provide guidance in the analysis and further development of the subjects outlined above.

Members of the working group:

Dr. Markus Eberl (Senior Director of Applied Marketing Science, TNS Infrastest, Munich)
Dr. Stephan Fischer (Head of Software Development, TRUMPF GmbH + Co. KG, Ditzingen)
Prof. Dr. Justus Haucap (Director of the Düsseldorf Institute for Competition Economics, Heinrich-Heine-Universität Düsseldorf)
Prof. Dr. Thomas Hess (Director of the Institute for Information Systems and New Media, LMU Munich)
Prof. Dr. Manfred Schwaiger (Director of the Institute for Market-based Management, LMU Munich)
Prof. Dr. Sonja Zillner (Senior Key Expert Corporate Technology, Siemens AG, Munich)
Tomislav Zorc (Managing Director of comSysto GmbH, Munich)